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You’ve Got Mail: How Authenticity Cuts Through Advertising Noise
I receive a lot of newsletters in my email, and many of the author ones offer writing advice. Makes sense, right? A writer talking about… writing. But one thing I often ponder is “what audience is this author trying to reach?” Because most readers probably don’t care much about the craft of writing. They just…
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Keeping an Indie Soul in a Pop World
I love indie music. There’s something special about finding an artist who’s relatively unknown and connecting with their message. Sure, sometimes it sounds a bit rough or unpolished, but that honesty and grittiness is what draws me to the genre in the first place. There’s no pretense because there’s no pressure from a big label…
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The Death of Literacy
I have fond memories of visiting the public library with my mom when I was growing up. In our town of Traverse City, Michigan, there was what my child’s mind considered to be a huge library, and perhaps it was. With multiple levels of books and media, grassy outdoors areas, puppets, and a train model…